Deliverables
- Comms Strategy
- Ideation
- Key Visuals
- Production
- TVC
- Digital
Pressa iBlue Button
Ucgwalise ubumnandi! Introducing the new feature that encourages viewers to press the blue button on their DStv remote for personalisation based on their viewing pleasure. Now, everyone gets to watch what they want while resolving the age old ‘DS remote’ conflict.
The Idea
Introducing our audience to the benefits of the blue button in a ‘conflict – resolution’ format. Using a light-hearted approach to demonstrate the benefits of the blue button, we will utilise ‘slice of life moments’ where our blue button can resolve the tenseness in most situations.
