Guerilla

Deliverables

Radioactive - Studio Canal

The bone to pick: Every now and then, the stars align, everything comes up smelling like roses, and lady luck is on your side when you get to work on creating an authentic experience to market a feature film to the masses. Finally, we got to have our cake and eat it!

The Idea

How we brought the house down: The idea was to create a platform that immersively tells the story of Marie Curie in more than one language. We stitched together a story of science, romance, the rise of women independence and the will of humankind. An incredible story, we were grateful to be part of the creative, tech development and detailed storytelling journey for the movie Radioactive.