• Communication Strategy
  • Ideation
  • Key Visuals
  • TVC
  • Digital
Whateva. Whereva. Wheneva.

Right, the task was set! Increase DStv App downloads in the middle market while driving content discovery and keeping it exciting. Easy! Not really...

The Idea

We needed to create a campaign that kept the DStv app top of mind with subscribers. Key messaging needed to be easily digestible whilst still creating a fun, visually appealing commercial. 'Whilst', what a word! Anyway, the big idea was to show the audience that the app can fit into their lifestyle and they can enjoy DStv wherever, doing whatever and whenever!