Deliverables
- Comms Strategy
- Ideation
- Key Visuals
- Digital
- QR Code software
The Face that Makes a Difference
Anglo American have a mandate to earn the trust of their host communities in mining areas. They wanted their community to feel that the company has a deep understanding of the current environment and that they have a willingness to make a difference. We needed to give Anglo American a ‘face’ but instead we asked the community for theirs.
The Idea
M-Net are the OG disruptors in entertainment and we wanted to do justice to the legacy by creating an event that matched its status. 2023 is the year of AI, it’s on everyone’s tongue and fingertips so there was no better place to position M-Net other than right in the middle of the conversation.
