Toyota Rush

The entanglement: When launching a new car in today’s market, you need something that’s going to stick out and ‘look the dogs’, like a porcupine in a nudist colony. That’s why we didn’t just push the envelope on this one; we set it on fire.

The Idea

The grand scheme: We took an entirely new angle in this illustrated treatment as we targeted families to show how spacious the new Toyota Rush is with the idea of Space Adventures. In this family-friendly campaign, we showcased that all the fun you can have on your adventures in life is all the same fun you can have in the spacious Rush.