Guerilla

Deliverables

Play TeamVAR with DStv

The final whistle: The football season coming to an end has an emotional impact on all its supporters. It is as if life as they know it…has come to an end. The brief was a challenge to come up with an engagement tool that would keep PSL fans excited throughout the off-season.

The Idea

As football fans ourselves, we know what makes the all-important 12th man tick. Insights tell us that the lack of VAR (video assistant referee) in the local game got fans frustrated throughout the season. So we used that to our advantage and leveraged the power of VAR. Now fans got the opportunity to win amazing spot prizes when they ‘found the diski’ in their favourite local shows. Yup, we hid football items in all their favourite local shows…from The River to Diep City…it’s still all about discovering content!