Deliverables
- Comms Strategy
- Ideation
- Key Visuals
- Sales Aids
Toyota Cross
The fender bender: What happens when the best-selling car worldwide gets a first-class plot twist? We’re the lucky bastards sitting pretty who get to bring it to life. We introduced the new Toyota Corolla Cross with everything we love about Toyota’s reliability with the extra masala that is the C-SUV.
The Idea
Kicking into a higher gear: The idea was simple…the new Toyota C-SUV is an odyssey that gives you the chance to explore New Journey’s that are Worlds Apart because at any given time you can jump between them. From the city streets to the great outdoors, it’s your world to explore. By juxtaposing two landscapes and adding a bit of masala, we told the story of the types of journeys that await. And damn, Corolla got the glow-up she deserved.
