Deliverables
- Comms Strategy
- Ideation
- Brand Strat
- Campaign dev
- Digital
- Brand Playbook
- Visual Identity System
Philips 360 - A New Brand Positioning
The snake’s pit: Philips is a brand with innovation at its core, but when they noticed a drop in sales, loyalty and brand appeal among millennial consumers, they saw their products out-innovate their branding.
The Idea
How we slam dunked: We created a new brand positioning and Philips DNA with a brand-new ecosystem; Philips 360. This bold, simplistic and balanced ecosystem came with its own playbook that changed all their branding to connect more with the Gen Y consumer.
