Empowering The Girls of Africa

The hiccup: Embracing social change and empowering young girls to do so is like a walk in the park…Jurassic Park. Cartoon Network needed to launch an initiative that would attract the attention of young girls and reward the girls of Africa for being incredibly talented and smart.

The Idea

How we brought that fire: We created a platform called the Powerpuff Girls Awards, which was all about empowering African girls, a cause that ranks high in our books. Uniting young girls to take part in social change, we gave them the chance to win in 3 different categories. After 3000 entries, we saw African girls flaunting their artistic, compassionate and innovative skills to create the best project, and win the Bubbles, Blossom or Buttercup award in Sandton.