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Guerilla | Anti-traditional creative agency
  • Home
  • Character
  • Our Way
  • EPIC SH*T
  • Connect with Us

Toyota Urban Cruiser

The Urban Remix

As a subcompact, the Toyota Urban Cruiser fulfils many roles. It has all the flare of a cool hatch to hit them streets, but it’ll easily become your executive sedan if you need it, to take receipts. Likewise, it makes a perfect family MPV by seating 5, but it could also be a statement piece that matches one’s ambition. A hobby can become a career, an internship can become a directorship, and a social media account can go on to influence hundreds of millions. Within every person’s interest lies the possibility of breaking out and becoming more…  

The Idea

The Urban Cruiser is more than just another compact SUV. It’s the perfect car for whichever level you’re on. It’s here for the junior corporates and  the senior execs. It’s here for the 5k hikers and  the intrepid adventurers. It’s here for the social upstarts and  the urban socialites. So, grab the coins, earn that promotion and get your ‘flowers’ because there are levels to this game and The Urban Cruiser is the Compact that’s big, bold, smart, stylish, and fully equipped enough, to Climb Them All. Just get in, push start and…PLAY THE GAME (Literally) – we created an AR game for users to explore the new Urban Cruiser while having fun!
Toyota Africa:
Urban Cruiser
Date:

August 29, 2024

Category:
Creative
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