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Toyota Prado
CULTURE IS CURRENCY
The Land Cruiser boasts a specific type of culture all around the world. In Africa, it’s a community of adventure, discovery, toughness and versatility.
The Idea
The person that owns a Land Cruiser Prado is at the ‘Pinnacle of Life’, be it business or family. Success is second nature to this target market, who are considered ‘game changers’ but everyone always wants to know the HOW? Which lead us to the idea, ‘EVERY GAME CHANGER NEEDS AN ORIGIN STORY’ and that’s exactly the thinking that we launched the all-new Land Cruiser Prado with.
