The Looong Ride

Castrol looong ride

An epic journey from Cape Town to Kenya in a vehicle with over 100 000km on the clock. All to prove the protection that Castrol GTX10W-40 provides across the toughest of terrains.

The Idea

To prove that the new Castrol GTX 10W-40 protects and cleans engines. We created a road trip of a life time that would test this theory. Throw in a comedian as the host, a race car driver, a mechanical guru as the captains and we’re ready to hit the road! Castrol GTX Loooong Ride provides audiences with entertainment and upsells the product throughout the journey.