Cultural Capital as introduced by Pierre Bourdieu is the accumulation of knowledge, behaviors, and skills that a person can tap into to demonstrate their cultural competence aka where do you hang out, who are your friends and how are you inspired?
The REBRAND
Using ‘Cultural Capital’ as our construct, we built a brand identity that unpacks the true meaning of being a ‘discerning property consumer’. Amazing Spaces lists luxurious curated properties that have stories to tell. Our insight: Buyers in this market tell stories through art, architecture, decor and antiquities. So, let’s speak that language!