Philips One Blade

The sand fleas in our pants: We all know that guy that walks in with blood spots on his face but blames his skin instead of his skoro-skoro shaver. But this is not a shaver; this is OneBlade and IT’S THE ONE!

The Idea

How we made the doughnuts: We launched and localised the Philips OneBlade as THE ONE, armed with edgy colour, language and illustrations…then we threw in a DJ, not just any DJ, we thew in Roger Goode! Created a radio competition and got people to vote so that he could shave off his beard. Mwahahahaha (evil laugh).

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