Philips 360 - A New Brand Positioning

The snake’s pit: Philips is a brand with innovation at its core, but when they noticed a drop in sales, loyalty and brand appeal among millennial consumers, they saw their products out-innovate their branding.

The Idea

How we slam dunked: We created a new brand positioning and Philips DNA with a brand-new ecosystem; Philips 360. This bold, simplistic and balanced ecosystem came with its own playbook that changed all their branding to connect more with the Gen Y consumer.

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