Boomerang's Magic Makers : Magical Moments with Imagination

A rock and a hard place: With kids stuck at home, parents were juggling keeping the house somewhat clean and entertaining bored children. Add a dash of working from home into the mix, and all bets are off. The people needed something to keep kids busy…and parents sane. We are here for the people….

The Idea

How we knocked it out the park: We kicked off a year-long campaign called Boomerang’s Magic Makers to inspire kids to use their imagination to create magical gifts and crafts for all occasions in Lockdown. We adapted on the fly, directed kids remotely on Zoom and produced our own BoomZoom treatment with a survival kit of recipes, crafts and gifts inspired by Boomerang characters.