The hornet’s nest: When you hear things like ‘eish’, ‘aisaan’ and ‘fok’ it can only mean one thing…load shedding. Eskom’s vengeance on the people that pay for its services by cutting power so that they miss their favourite shows on DStv. Not cool Eskom…not cool.

The Idea

How we kicked it: Simple…we educated DStv viewers about the amazingness of DStv Now and how they can keep it ‘poppin’ when the lights are ‘trippin’. We created a campaign that uses humour in slice of life moments because Shed Happens…but you can lighten the load with DStv Now.

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