Father's Day with DStv

The fly in the ointment: Dads are amazing, so why give them socks and ties? Why give them the norm…when we knew the brief deserved the ‘illest’ creative form – see what we did there?

The Idea

The proof in the pudding: We created a DStv Father’s Day TVC linked to content promotion…without any footage! We formed a connection between the traits we love in our favourite sports, movie and series characters, with the traits we love in our dads in an adorable animation. Cut to a few months later and BOOM – we got our own Promax Africa Award for best design without footage. Booyah!