Whateva. Whereva. Wheneva.

Right, the task was set! Increase DStv App downloads in the middle market while driving content discovery and keeping it exciting. Easy! Not really…

The Idea

We needed to create a campaign that kept the DStv app top of mind with subscribers. Key messaging needed to be easily digestible whilst still creating a fun, visually appealing commercial. ‘Whilst’, what a word! Anyway, the big idea was to show the audience that the app can fit into their lifestyle and they can enjoy DStv wherever, doing whatever and whenever!