Bakugan Launch

The can of worms: Launching a new kids show can sometimes feel like being up sh*ts creek without a paddle when half the target market can’t even read yet…amateurs. But not when you’re the pros of comping and want to disrupt the whole damn country.

The Idea

The smoke and mirrors: We teased the target market with the upcoming announcement of Bakugan Battle Planet coming to Cartoon Network with fake news monster sightings from JHB to CT. From car branding to billboards, everyone came to know the Bakugan symbol. The hunt was on to figure out these mysterious symbols and fake news across town.